Who we are

James is a certified nutrition and health coach, author, corporate speaker, and an expert in holistic wellness. James holds an undergraduate degree from the Ivey Business School, an MBA, and an Executive Leadership certificate from Ivey.

Through the UP’s corporate program specializing in longevity, James helps executive teams and employees optimize their performance through weight management, muscular and strength gains, and sustainable daily health habits. With a background rooted in evidence-based strategies, he transforms clients lives with sustainable results, not quick fixes. Having spent years leading teams in a corporate environment, James is uniquely positioned to understand the high demands of high-performing professionals while providing effective health strategies they need to thrive-in the office and at home.

Unique Perspectives’ work is centered around helping organizations improve how people eat, feel, and perform - either by implementing a structured corporate program or by guiding brands in the development and positioning of products that meet today’s evolving trends and standards.

As the author of Foundations of Nutrition, James is committed to helping leaders cut through the noise and build a healthier, stronger life from the inside out. James’ approach focuses on what actually drives results: whole foods, proper protein intake, metabolic health, and sustainable habits. Being 6’3 and 200lbs with a 6% body fat percentage and nearly perfect biomarkers, James is statistically one in a million. He knows what it takes because he walks the talk.

Across all UP’s work, the objective is the same: to create simpler, smarter approaches to health and nutrition that lead to stronger long-term health results for humanity.

James resides in Toronto with his wife, Erica, and two young daughters, Ryann and Everly.